experience

building india’s first scalable creative ops platform that turns design delivery into predictable 48-hour sprints.

design subscription on the front, creative ops engine with pods / sla timers / automation underneath.

sole visual design lead across marketing, branding, product, and internal comms; managed 5–10 daily deliverables across teams.

rebranded the entire visual identity and moved the org from adobe xd to figma with reusable systems and components.

increased lead generation by ~30% via high-converting decks, campaigns, and landing pages.

boosted customer engagement by ~25% with better product marketing materials and webinars, and lifted brand visibility by ~15% through social redesigns.

short sprint of visual branding and ux work for clients between full-time roles.

grew youtube to ~600k impressions / 200k views and instagram reach to ~4m; pushed subscribers from ~5k to ~27k and followers from 180k to 225k.

produced trend-driven content and launch campaigns that lifted social engagement and conversions across channels.

led a small video team as senior, delivering 100+ internal training and launch videos for sales, marketing, cx, and product.

helped shape brand presence through on-brand motion systems and always-on content.

experimented with a freelance marketplace with ai-powered gig matching and team-building.

managed the full product lifecycle from user research and prototyping to mvp testing.

built a subscription-based model with slack / jira style integrations and used this to learn about scaling and pivots.

built a digital music distribution platform during college, reaching ~£25k arr over four years.

onboarded 50+ musicians and labels with ~75% retention and manually handled 1,000+ song uploads early on.

shipped web tools that automated distribution, cutting turnaround time by ~50% and operational costs by ~30%.

used cohort, funnel, and path analysis to drive ~30% uplift in retention and keep feature work tied to real usage.

700+ video projects, 400+ audio projects, and a bunch of campaigns across industries.

roles spanning audio & video technician, founding creative designer for dowhile ai, marketing for oojam garage, and more.

handled everything from luxury car content to university demand gen campaigns.

helped brand and launch an ai-powered code search engine backed by sequoia surge 09 and nexus venture partners.

produced motion graphics and gtm campaigns that drove a ~75%+ surge in social engagement and strengthened investor confidence.

created launch videos for the mobile app shez care from storyboard to final cut under budget constraints.

resumed a paused college semester and reset before the next product and design cycles.

executed ott campaigns that outperformed traditional social channels by ~10% in lead generation.

ran a small web property fixing software issues that attracted 200k+ visits and roughly ~$1k in ad and donation revenue.