experience

Building scalable Creative Ops platform, a system that turns design delivery into predictable 48-hour sprints.

As the sole Visual Design Lead, I spearheaded the entire design strategy, leading projects from ideation to execution with a focus on marketing, branding, product, and internal communications. Managed 5-10 daily deliverables across various departments, meeting tight deadlines while maintaining high design standards.

Key accomplishments include: Increased lead generation by 30% through high-converting email campaigns, sales decks, and promotional assets (Tracked via Hubspot & Mailchimp). Boosted customer engagement by 25% with impactful product marketing materials, including landing pages and webinars (Tracked via Microsoft Clarity). Delivered over 100 designs for internal teams, enhancing HR communications, employee celebrations, and event branding. Spearheaded social brand redesigns, ensuring a unified visual identity across all platforms, contributing to a 15% increase in brand visibility (Tracked via social analytics).

Skills: Visual Branding · User Experience Design (UED)

Developed interactive product animations, resulting in a 20% increase in user engagement and retention. Collaborated with sales teams to optimize video content delivery, leading to a 15% increase in conversion rates. Enhanced the company's online presence, driving a 40% increase in website traffic through video content. Created and implemented video content strategies that aligned with marketing goals, contributing to a 15% increase in lead generation.

Boosted YouTube impressions to 600K and views to 200K, while growing Instagram reach to 4M and views to 6M by producing trend-driven content, also Increased YouTube subscribers from 5K to 27K and Instagram followers from 180K to 225K through strategic content creation and marketing efforts.

Directed the production of high-quality video content, resulting in a 35% increase in social media engagement. Worked closely with the marketing team to develop video campaigns that supported product launches and promotional events and with HR & Product teams to produce over 100+ internal training videos for Sales & CX teams. Contributed to the company's branding efforts by creating visually appealing and on-brand video content.

Managed the product development lifecycle, conducting user research, prototyping, and MVP testing to validate features. Developed a subscription-based model with enterprise integrations (e.g., Slack, Jira). Gained hands-on experience in business scaling and strategic planning and pivoted.

Phase 1: Customer Acquisition (2018-2019): TOFU strategies led to acquiring 50+ musicians and labels as clients, significantly expanding the customer base within the first year. Managed the manual upload of 1,000+ songs to DSPs, ensuring accurate and timely distribution. Maintained a 75% client retention rate through strong relationship management and excellent customer service. Utilized funnel analysis to track how customers moved through the song upload process, identifying and addressing drop-off points to enhance user experience.

Phase 2: Product Development (2020-2022): Led the development of web applications to automate music distribution, reducing TAT by 50% and operational costs by 30%. Enhanced platform functionality with new features, resulting in a 30% increase in user satisfaction scores and significant revenue growth over four years. Boosted user retention by 30% through data-driven product improvements and user feedback, understanding and addressing their pain points. Formed strategic partnerships with 10+ key industry players, contributing to a 40% growth in the client base. Conducted market research to identify trends and user needs, informing feature prioritization and keeping the platform ahead of market demands. Analyzed cohorts of users to tailor features to different segments, increasing product engagement by tracking events and optimizing user interactions. Implemented path analysis and focused on product adoption to refine user journeys and ensure engagement with key features. Utilized U2L and L2C conversion strategies, along with MOFU techniques, to nurture leads and increase conversion rates. Measured MRR and ARR to track financial performance.

700+ video projects, 400+ audio projects, and a bunch of campaigns across industries.

roles spanning audio & video technician, founding creative designer for dowhile ai, marketing for oojam garage, and more.

handled everything from luxury car content to university demand gen campaigns.

Backed by Sequoia Surge 09 (Peak XV Partners) & Nexus Venture Partners ($2.5M Seed). Built one of the most advanced AI-powered code search and understanding engines for developers positioned as "AI on your code that doesn't hallucinate." Produced motion graphics and GTM campaigns that drove a 75%+ surge in social engagement, strengthening brand visibility and investor confidence. Helped craft the product narrative and visual identity that supported fundraising and developer adoption.

created launch videos for the mobile app shez care from storyboard to final cut under budget constraints.

resumed a paused college semester and reset before the next product and design cycles.

executed ott campaigns that outperformed traditional social channels by ~10% in lead generation.

Created a web page for resolving software issues, attracting over 200,000 visits and generating $1,000 in ad revenue & through user donations.