Motion-Led Growth at Scale

Worked with Annet and Thageer to define the B2B landing page structure. The challenge: how do we visually communicate what Fluid does (corporate travel management) in a way that's instantly clear to enterprise buyers?

We mapped out the user journey for the landing page:

1. Hero section: What is Fluid?
2. Feature showcase: How does it work?
3. Customer proof: Who uses it?
4. CTA: Request a demo

I wireframed the landing page in Figma, focusing on visual hierarchy and where motion could guide attention—hero animation, feature transitions, CTA hover states.

Once wireframes were approved, I moved into Rive to build interactive animations across the landing page:

• Hero section: Animated illustration showing corporate travel booking flow
• Feature cards: Hover-triggered micro-animations
• CTA button: Rive-powered state transitions (idle → hover → click)

The goal: make the landing page feel alive without heavy video files that slow load times. Rive gave us vector-based animations that were lightweight and interactive—perfect for enterprise buyers who might be on slower corporate networks.

Handed off Rive files to dev team for Framer implementation.

For the B2C app, I focused on onboarding flows. User data showed drop-off at step 2 of the travel booking process—users weren't sure what to do next.

I designed Lottie JSON animations to guide users through each step:

• Step 1: Animated pointer showing "Tap here to select destination"
• Step 2: Progress bar with celebratory animation on completion
• Step 3: Confirmation screen with subtle motion reinforcing success

Exported Lottie files and worked with dev team to integrate via the Lottie library. Zero custom animation code required on the dev side.

Result: 20% increase in onboarding completion rate (tracked via app analytics)

Worked with the marketing team (Haritha, Aditi, Lubna) to scale social media reach as a direct acquisition channel:

• YouTube: Trend-driven travel content, destination guides, customer stories
• Instagram: Short-form motion graphics, Reels, carousel posts

I directed the full production pipeline—scripted, shot, edited, delivered. For the PYT Journeys product launch, I produced 17 videos in 48 hours, earning an internal award for fastest turnaround on high-quality video content.

Results tracked via PowerBI dashboards:

• YouTube: 5K → 27K subscribers, 600K+ impressions, 200K views
• Instagram: 180K → 225K followers, 4M reach, 6M views
• Performance marketing: 15% increase in conversion rates

"People Who Inspired Us" — Internal Award, PickYourTrail, March 2024

Recognized for exceptional ownership, speed, and quality on two simultaneous projects:

• PYT Journeys: Single creative POC for the B2C project; took on 17 videos in two days (Scripted, Shot, Edited, Delivered)
• Rive Migration: Alongside PYT Journeys, introduced industry-standard Rive to replace Lottie JSON—designed, animated, and delivered 12 UI animations in a week, saving almost half a month of video team bandwidth